Don’t Advertise: Just pretend everybody knows what you have to offer.

Don’t Advertise: Tell yourself you just don’t have time to spend thinking about promoting your business.

Don’t Advertise: Convince yourself that you’ve been in business so long, customers automatically come to you.

Don’t Advertise: Forget that there are new potential customers who would do business with you if they were urged to do so.

Don’t Advertise: Forget that you have competition trying to attract your customers away from you.

Don’t Advertise: Tell yourself it costs too much to advertise and you don’t get enough out of it.

Don’t Advertise: Overlook the fact that advertising is an investment in selling- not an expense.

Don’t Advertise: Be sure not to provide an adequate advertising budget for your business.

Don’t Advertise: Forget that you have to keep reminding your established customers that you appreciate their business.

Don’t Advertise: Just assume everybody knows what you sell.